The Professional Squash Association (PSA) have today announced a new four-year agreement with performance footwear and apparel manufacturer Salming Sports, that will see the Swedish brand become the PSA’s Official Clothing And Shoe Partner.
The deal will see Salming branding displayed on the all-glass show court at the season-ending PSA World Series Finals, one of the pinnacle events on the PSA World Tour, alongside further branding promotion at all PSA World Series events.
The floorball, handball, running and Swedish squash specialists will also gain additional exposure via the PSA’s official online TV and YouTube channel, SquashTV, while their official PSA merchandise will be available to purchase via the PSA’s official website;www.psaworldtour.com.
“We’re delighted to welcome Salming on board as our latest commercial partner as we continue to build the sport’s sponsorship portfolio,” said PSA Chief Operating Officer Lee Beachill.
“Salming are an exciting, forward-thinking brand who are known for their daring designs and quality products and we look forward to working closely with them over the comings years to build a strong partnership.”
Managing Director of Salming Sports Tomas Solin said: “We are very impressed with the work the PSA organisation has done over the last few years with the Tour, SquashTV and YouTube channel.
“We believe the next few years will be very exciting times with an extended global reach for squash. We have a true passion for squash and are extremely proud of this new partnership.”
For more information and to see the full range of Salming products, visit; www.salmingsquash.com