The Professional Squash Association (PSA) has extended its partnership with Salming Sports, which will see the Sweden-based brand remain as the PSA’s Official Shoe Partner until the end of the 2022-23 season.
The PSA and Salming have enjoyed a fruitful partnership since August 2014, which has seen Salming branding displayed at the PSA World Tour’s most prestigious tournaments.
In addition, Salming has also gained substantial exposure through the PSA’s website and digital media channels, while they currently sponsor Saurav Ghosal, who is the only Indian male ever to feature in the top 10 of the PSA World Rankings.
“We’re pleased to continue our partnership with Salming and are delighted to be working so closely with our partners at what is a difficult time given the changing nature of the sporting world due to the COVID-19 outbreak,” said PSA Chief Commercial Officer Tommy Berden.
“We have fantastic relationships with our partners and feel that extending our partnership with Salming at this time shows both parties’ commitment to each other.
“Salming are known for their bold designs and high-quality products and we are appreciative of their continued commitment to the sport. Salming’s desire to innovate and create market-leading products means that they are a perfect fit for us and we envisage this extension being beneficial to both parties.”
Salming Sports Marketing Manager Marcus Waltilla said: “The game of squash is about speed, skills and endurance, which fits very well with Salming’s culture. Therefore, we are proud to continue our close collaboration with the PSA.
“The organisation has a number of exciting events all over the world and we look forward to the coming years.”
For more information on Salming, and to see the full range of Salming products, visit www.salming.com.