Laureus A Perfect Match For PSA

#PSAWorldTour

The
Professional Squash Association are delighted to announce a new partnership for
2014 with the Laureus Sport for Good Foundation, one of the biggest global
sports charities in the world.

The agreement will see Laureus, through
their Sport for Good Foundation, become the PSA’s official charity partner
working together to utilise sport’s positive power to further social change and
promote community sports development.

Both organisations will
collaborate with squash charities and initiatives around the world to help
promote healthy living, learning and integrity for those in underprivileged
areas in what is Laureus’s first ever partnership with a sporting governing
body.

As part of the partnership, squash stars Nicol David, the women’s
World No.1 and Nick Matthew, reigning men’s World No.1, have become the latest
Laureus Sport for Good Foundation Ambassadors.

“We’re thrilled to have agreed a
partnership with the Laureus Sport for Good Foundation and we look forward to
developing initiatives with them over the coming months,”
said PSA
Chief Executive Alex Gough.

“Laureus are a organisation with
strong principles who are dedicated to harnessing the power of sport to help
improve the quality of lives for those in less fortunate circumstances.

“We are
fully committed to helping them achieve their goals through the sport of Squash.
Squash is a sport which encourages physical fitness and well being as well as
sportsmanship and respect between athletes and we hope to help spread this
message, via Laureus, around the world.”

Laureus World
Sports Academy Chairman Edwin Moses said: “It is a great pleasure to welcome
Nicol and Nick to Laureus and thank them for their commitment.

“I am
also delighted that the Professional Squash Association has chosen Laureus to be
their charity partner. Squash is a sport which embraces fairplay, sportsmanship,
positive attitude and encourages you to be the best that you can be.

“I know
this is going to be a great partnership and I would like to thank the PSA for
teaming up with Laureus.”

Speaking at the official launch of
the partnership at the Tournament of Champions in New York’s Grand Central
Terminal, Nick Matthew, current World Squash Champion and World No.1, said;
“I’m absolutely delighted to
be named a Laureus Ambassador.

“This is a big honour for me and for
squash and I’d like to thank the members of the Laureus World Sports Academy for
asking me. We all know how effective sport can be in tackling problems and
bringing people together.

“That is at the heart of what Laureus
does and it’s also something that I believe in passionately. I look forward to
be being able to do what I can to help.”

Women’s No.1 Nicol
David said: “I am delighted
and honoured to be named as a Sport for Good Ambassador for the Laureus
Foundation.

“They are dedicated to improving the
lives of people in disadvantaged areas which is something I support strongly and
I am looking forward to joining them in their mission to promote healthy living
through squash and sharing my passion for sport to
others.”

-ends-

Notes to
Editors

A free-to-use image of Nicol David and Nick
Matthew, the latest Laureus Ambassadors, is available to download at the bottom
of this email.

About Laureus

Laureus’ structure consists of a group of 46 retired
sporting icons including Michael Johnson, Martina Navratilova, Sebastian Coe and
Bobby Charlton (the Laureus World Sports Academy) and a group of over 140 active
or recently retired sportspeople such as Nico Rosberg, Edwin Van der Sar,
Michael Vaughan and the Klitschko brothers (Laureus Ambassadors).  The Academy
vote for the winners of the Laureus World Sports Awards and together with the
Ambassadors support the work of the Laureus Sport for Good Foundation.

The Laureus Sport for Good Foundation supports over 140
sports-related projects worldwide which all use the power of sport to address
social issues in the community.  To date, Laureus has helped improve the lives
of over one and a half million young people and is a global leader in research
and development.  In addition to its worldwide operation, Laureus has nine local
foundations – in Argentina, France, Germany, Italy, the Netherlands, South
Africa, Spain, Switzerland and the United States – which focus on the particular
needs of young people in those countries.

Laureus Ambassadors

Laureus Ambassadors volunteer their time to work for the
Laureus Sport for Good Foundation, whose mission is to utilise the power of
sport to address social challenges through a worldwide programme of sports-based
community development initiatives.  Laureus supports more than 140 projects
worldwide and since its inception in 2000 has raised over €60 million for
projects which have improved the lives of more than one-and-a-half million young
people.

The Laureus Ambassadors are a select group of current and
retired sportsmen and sportswomen who, along with the members of the Laureus
World Sports Academy, 46 of the greatest sports legends, support the work of the
Laureus Sport for Good Foundation around the world.

Nathan Clarke | PR &
Communications Manager

Professional Squash
Association

Tel: +44 113 859 1000
Mobile: +447885
638858
Twitter: @psaworldtour
Email:
nathan@psaworldtour.com
Address: 46 The Calls, Leeds, West Yorkshire LS2 7EY
United Kingdom
Web: psaworldtour.com
SquashTV: psasquashtv.com
YouTube: youtube.com/psasquashtv
SquashXtra: squashxtra.com


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